Meet Grippy Serum, Maybelline New York’s up to 24HR makeup grip primer. This gripping primer glides like serum and grips makeup for up to 24 hours while plumping  and hydrating.

Plumping primer with niacinamide. Hydrate your skin and get a plumped skin look with Grippy Serum’s 2% niacinamide formula. 

Serum to sticky. Grippy Serum is a gripping primer that lasts. The easy-glide serum formula transforms to a sticky primer that grips makeup for up to 24 hours. This primer serum has no greasy feel, no white cast, and doesn’t pill.

Great for all skin types. This non-comedogenic p   rimer does not clog pores and is suitable for all skin types, including sensitive skin. It’s vegan, allergy-tested, and dermatologist-tested., and won't clog pores.

Grippy Serum Primer is ultra blendable with Serum-To-Grip technology: after just 20 seconds, its fresh serum texture transforms to a sticky feel that grips makeup for up to 24HRs. Discover more benefits of our hydrating grip primer:

• Formulated with 2% niacinamide for a fresh, plumped skin look
• Up to 24  -hour skin hydration and grip
• Vegan formula, no animal-derived ingredients 
• No white cast
• No greasy feel
• Does not pill
• Non-comedogenic primer serum
• Translucent primer formula that layers well with makeup and works for all skin tones
• Suitable for all skin types, including sensitive skin

• How to apply Grippy Serum Grip Primer:

  1. Apply the primer serum evenly to your face using the dropper. 
  2. Pat into skin with fingertips. 
  3. Allow 20 seconds for serum-to-grip transformation.
  4. Apply your makeup as usual.